To strengthen product safety and regulatory compliance, Kaufland is updating its product information requirements in accordance with the General Product Safety Regulation (GPSR). Sellers will now be required to include key safety information, such as the name, address, phone number, and email of the manufacturer or EU Responsible Person (EURP). These fields will be integrated into the catalog templates and old product exports, ensuring consistent adherence to current safety standards.

The primary goal of this update is to enhance product safety by mandating essential manufacturer information under GPSR. This ensures that sellers remain compliant with legal requirements and that customers have access to vital safety details.

Enhancing Safety Compliance and Simplifying the Setup

• Enhanced Safety Compliance: The inclusion of GPSR information makes it easier for sellers to comply with regulatory standards, while providing customers with accurate product safety details.

• Simplified Setup: Sellers can efficiently map the required GPSR safety fields within their Kaufland catalog, achieving compliance without additional complexity.

Sellers must add the GPSR-required product safety details for each item, including the manufacturer’s name, address, phone number, and email, ensuring full alignment with Kaufland’s new standards.

We encourage sellers to share feedback on how the new GPSR compliance setup is working for them and provide suggestions for potential improvements.

Action Required

Sellers are required to complete the setup of GPSR product safety information by December 13, 2024. Failure to meet this deadline may impact the ability to manage product listings.