We're excited to announce a new initiative focused on delivering impactful features, UX improvements, and quality-of-life changes that directly address the needs of our merchants and their customers.

Why We're Doing This

We've identified a range of updates that will help improve conversion rates and give merchants greater control over how the shop is presented and experienced. Some of these features bring back familiar functionality from the LTS version—making migration smoother—while others tackle known usability issues and polish the overall customer journey.

What’s in It for You

A more targeted and refined user experience where it really counts. These updates are designed to:

• Improve shop usability and product presentation

• Provide a more consistent and intuitive interface

• Boost engagement and conversion by reducing friction

What’s Coming

This initiative includes multiple improvements across the shop frontend, including these:

• Optimize address handling in checkout – reduce drop-offs with a smarter checkout experience

• Improved VAT-ID Validation – ensure accurate data collection

• Better 404 Page – in case of missing content, we offer a search and some items to get shopping again

• Improved Scroll Behavior after navigation – After going back and forth, we remember what users were looking at.

• Search Suggestions – help users find what they need faster by showing item, category and term suggestions.

• Contact Mail in Checkout – allow users to give a different mail than what they use for their login.

• Different Default Sorting per Category – change the default sorting for each category

• Live Shopping / Limited Time Offers – implement limited time offers

• and more...

Flexibility Based on Your Feedback

These updates represent our best bets—features we believe will bring the most value based on current feedback and usage. However, we're staying flexible. Depending on what we hear from you, the order of implementation may change, and features could even be replaced or reprioritized if more urgent needs arise. Your feedback will directly shape how we move forward.

Next Steps

We’re rolling out these changes gradually and will keep you informed as each enhancement becomes available. Your input remains a vital part of this process—together, we’re making the shop faster, smarter, and more effective, one improvement at a time.