Off to Southeastern Europe: Opening up new markets in Romania, Bulgaria and Hungary with the new marketplace integration from plentysystems.

The all-round sales platform eMAG, which trades items from all product categories from laptops to white goods to fashion, is a true e-commerce pioneer. With a GMV of over 2 billion euros, the company has been one of the largest online platforms in Southeastern Europe since 2001 and is the number 1 marketplace in Romania. The Romanian company, headquartered in Bucharest, employs 7,000 people and operates sales platforms in Bulgaria and Hungary in addition to its domestic market. This means that you can reach customers in three countries via a single platform.

Facts & Figures about eMAG

• > 56,000 connected merchants

• > 22.8 million products

• > 9 million active customers per month

• > 120 million visits per month

• > 6.7 million app installations

• > 5,000 delivery compartments

Statistics also show that every third online product search in Romania starts on eMAG. Although the marketplace is largely unknown in the rest of Europe, it thus holds enormous potential for entry into exciting and growing markets in Southeastern Europe.

With the new marketplace integration for eMAG, plentysystems now offers the possibility to expand cross-border trade to exciting markets in Southeastern Europe. This allows traders to sell via eMAG on all three country platforms, in Romania, Bulgaria and Hungary. No plugin is required for setup, as the functionality is integrated into the system core. This ensures a smooth and stable data exchange. The setup of the marketplace is quick and easy, article and offer export is done via a catalog.

More about the eMAG integration in the plenty manual: https://knowledge.plentymarkets.com/de-de/manual/main/maerkte/emag.html